KEYWORD RESEARCH
Before setting up seo we need to do analysis and research about the keywords for which we need the traffic on our website, yes obviously this will relate to your business, e.g., if you are a tour planner then keywords were set to be holiday packages, air ticketing, best package for goa. So, to get the best & quick results we need to analyse the keywords thoroughly.
URL Analysis
Second step is to search keyword in your Url and if this falls in the url this will give you best and timely results, for example and url name is xyzholidays.xyz and keyword to be optimised is "holiday packages" now the holiday is a common factor is both of them, this will help optimising and ranking the keyword in a fast pace, so if you are planning to launch a website initiate one which matches your business keywords.
TITLE Check
Now the time to check on-page optimisation requirement, for this first step is to create pages using keywords, as if Keyword search is best holiday packages for Kashmir the web url to be like xyzholidays.xyz/kashmirholidaypackages this will help your page to be easily listed on search engines and fast ranking on the top pages.
Description of Page
Once page name URL is decided according to the best keywords match its the time describe your services or product using the content and try to use keywords matching different permutations and combinations in a match of a keyword phrase in every 100 words e.g. if we are designing the page for holiday package in Kashmir the keywords can be packages for Kashmir, flights for Kashmir, house boat in dal lake Kashmir and other locations for Kashmir visits, this will help search engines to easily optimise your website.
H1, H2, H3 Tags Check
These are the Title information to be used on every page of your website, this is a rule to fix title for optimisation, H1 Tag is used only on home page and H2 & H3 can be used multiple times, these are to be a summery information of the page content or service, highly important and cannot be missed by any chance.
Image Optimisation
All images on websites are search engine free that means no search engine reads the content mentioned image and nor even helps in optimisation so the make this helpful all images should have a description in their properties along with a landing URL so as the description and link can help optimisation the page and image to be saved on search engines with your website name and description.
Stay Away from Keyword Stuffing
Beware of stuffing the keywords in any of the content on any page as extra stuffing of content makes no sense in the phrase or writeups more over extra stuffing of keywords downgrades the value of website on search engines so use random keywords in the ratio it was supposed to be used and every page to have keywords only related to the url link e.g. the package for Kashmir should not mention name the locations to view in Shimla, this will also results into bad SEO.
Check the SPAM Score of your Website
There are lot of tools available for free over the search engines to check the spam score of your website, the result will tell you how much search engines trusts your website as this should not be more than 2% and if this is more than 2% you have to contact some professionals to analyse your website health. This self-analysis score checks the done every fortnightly for your URL reputation.
Importance of Backlinks
A very important factor for website ranking are back links which are usually required to rank your website these backlinks are generated through other high PR Ranking websites which is a easy process but the most important task is to avoid having too many links from single directory or website this will low down the website search engine scores.
BACK LINKS CHECK
Its always important to check twice the DA (Domain Authority Check) & PA (Page Authority Check) of the website where your creating links for your website as low ranking website can dispose your efforts, once can check DA & PA using many tools available over the search engines as a wrong backlink can be more dangerous to 100s of high ranking links, stay cautious on every step.
Insert Hyper link
Do not forget to use hyper link on every back link, this is visible whenever you are creating a link if this is not visible this can be done using coding for which your need to contact the web designer who have designed your website, hyperlink has to be matching your url or services.
